The Future of Brand Management
Powered by Over 60,000 Survey Interviews per Brand
Currently tracking brands, including:
This kind of real-time brand tracking has become a necessity.
— WIRED
A 360-degree view of your brand, in one screen. Every day.
What consumers think
Collecting over 3 million market research interviews
What consumers say
Evaluating over 100 million social media posts
What consumers see
Analyzing over 85,000 news media outlets
Use Cases
Daily monitoring
Track brand perception in real-time with the Brand Intelligence dashboard in your inbox.
Strategic planning
Identify demographic targets and geographic trends to customize communications & marketing campaigns.
Crisis response
Evaluate the magnitude of a crisis and track the effectiveness of your response.
Product Features
Use the DataLab to compare your brand’s performance with competitors across survey, economic, social media, and news media metrics.
Benchmark brand performance
Over 60,000 consumer interviews per brand allow executives to identify key targets across 35 demographic variables, including gender, age, and ethnicity.
Identify demographic targets
Data tracking down to the zip-code allows you to understand how your brand performs state-by-state, and DMA-by-DMA.
Evaluate geographic trends